Lumen Health
A telehealth platform's site, rebuilt to convert clinicians — not just patients.
01
— They came to us with
The challenge.
Lumen came to us with a beautifully designed consumer site and a B2B sales team that couldn't close. Independent practices were the real revenue, but the messaging, IA, and funnel were built for end-patients. Demos were drying up and CAC was climbing.
02
— So we scoped out
The approach.
Three phases, one team. No handoffs between strategy, creative, and execution.
A — Buyer research
Interviewed 20+ practice managers and clinicians to understand the actual buying committee, objections, and decision triggers.
B — Reposition for clinics
New B2B narrative, messaging architecture by buyer role, and a value prop that led with revenue per provider, not patient experience.
C — Site rebuild & funnel
Rebuilt the marketing site with a B2B funnel — solution pages, ROI calculator, gated demo flow, and lifecycle nurture for non-converters.
03
— And we transformed
Their business.
Lumen now closes practices it couldn't get to a first call eight months ago. The site does the qualifying work the sales team used to do on cold calls — and the sales team spends its time on demos that close.
Most importantly, the B2B and consumer stories now coexist. Patients still feel the brand; clinicians finally feel addressed.
— What we set out to do
- Reposition the platform for clinic decision-makers
- Rebuild the marketing site with a B2B funnel
- Stand up a measurable demand-gen engine
04
— Here are
The results.
ROI
Pipeline value up $4.2M in two quarters.
Agency fees
$211k
Multiple
20x
Return (ROI)
$4.2M
Strategy $32k + Web $95k + Growth $14k/mo × 6 mo = $211k.
3.6x
Qualified demo requests
-41%
Cost per qualified lead
+92%
Organic traffic (6 months)
8 wk
Site rebuild end-to-end
"We finally have a site that talks to the people who actually sign the contracts."
05
— And we're still
Working together.
Ongoing SEO, content production for the clinician-facing knowledge base, lifecycle email for non-converted demos, and quarterly conversion experiments on the funnel.
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