Crisis & Issues Management
Ready before, calm during.
Crisis preparedness, issues monitoring, response planning, and live crisis support for brands when things break.
Indicative budget$15k–$75kengagement
Starting range to help you plan. Final scope and quote depend on requirements — media spend, talent, and licenses are separate.
— Overview
Crisis comms is the work you hope to never need but absolutely must have. We help brands build crisis playbooks before they're needed — risk mapping, holding statements, stakeholder maps, escalation paths — and provide on-call senior support when a crisis hits.
We also run issues monitoring programs to catch problems early and respond before they escalate.
— Capabilities
What's in scope.
Crisis preparedness & playbooks
Issues monitoring
Holding statements & messaging
Spokesperson coaching
Live crisis support
Post-crisis recovery
— Outcomes
What you get.
- Ready before the call comes
- Calm, coordinated response when it does
- A reputation that recovers faster
What AI handles
- Monitor social, news, and forums for early signals
- Generate scenario response drafts
- Track sentiment and coverage in real time
What humans handle
- Make the strategic calls
- Coach the CEO before the interview
- Manage stakeholders through the worst day
— Deliverables
Crisis playbookHolding statementsLive response supportPost-mortem
— Also known as
People search for this work as:
crisis PR agencycrisis communicationsissues managementreputation managementcrisis preparednessdata breach communications
— FAQ
Common questions.
- Are you available on-call for crisis?
- Yes — for retainer clients, with senior availability and clear SLAs.
— Related services
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