Paid Search & Shopping
Google, Microsoft, and AI search — bought right.
Search, shopping, and Performance Max campaigns across Google Ads, Microsoft Ads, and emerging AI search ads.
Starting range to help you plan. Final scope and quote depend on requirements — media spend, talent, and licenses are separate.
— Overview
Paid search is the most accountable channel in marketing — and the most easily wasted. We build and run rigorous search programs: keyword strategy, account architecture, bid strategy, ad copy testing, shopping feed optimization, and continuous negative-keyword hygiene.
We also run Performance Max campaigns with structured asset groups and measurement that doesn't let Google grade its own homework.
— Capabilities
What's in scope.
— Outcomes
What you get.
- Lower CPCs through better quality scores
- Higher ROAS through smarter structure
- Visibility into PMax that Google won't give you
What AI handles
- Generate ad copy variants and headlines at scale
- Surface negative keyword opportunities daily
- Optimize feed attributes for shopping
What humans handle
- Architect the account that scales
- Negotiate budget reallocations
- Read past Google's recommendations
— Deliverables
— Also known as
People search for this work as:
— FAQ
Common questions.
- Do you do international PPC?
- Yes — multi-market, multi-language search programs with local keyword research and feed localization.
— Related services
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