Programmatic & Connected TV
Brand at scale, with measurement to match.
Programmatic display, video, audio, and CTV — bought through DSPs with full transparency and brand safety.
Starting range to help you plan. Final scope and quote depend on requirements — media spend, talent, and licenses are separate.
— Overview
Programmatic and CTV are how modern brands buy the equivalent of TV without the waste. We plan and execute programmatic campaigns through DV360, The Trade Desk, StackAdapt, and direct DSP partnerships — with transparent supply paths, brand safety, and incrementality measurement.
CTV planning includes audience-based buys on streaming platforms, OTT publishers, and addressable TV partners.
— Capabilities
What's in scope.
— Outcomes
What you get.
- Brand reach with measurable lift
- Cleaner supply paths and lower waste
- CTV plans that hold up to scrutiny
What AI handles
- Optimize bidding and pacing across DSPs
- Cluster audience and creative performance
- Surface supply path waste in real time
What humans handle
- Negotiate direct deals and PMPs
- Design the audience strategy
- Run the brand lift study
— Deliverables
— Also known as
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— FAQ
Common questions.
- Can you measure CTV impact?
- Yes — through brand lift studies, MMM, geo-experiments, and post-exposure conversion analysis depending on data availability.
— Related services
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