Atlas Robotics
A Series B robotics company, repositioned from research lab to category leader.
01
— They came to us with
The challenge.
Atlas had the technology, the customers, and the traction — but their brand still read as a university spin-out. Investors asked the same skeptical questions every meeting. Enterprise buyers needed a story that matched the trajectory. Recruiting was hard.
02
— So we scoped out
The approach.
Three phases, one team. No handoffs between strategy, creative, and execution.
A — Category & narrative
Defined the category Atlas was actually building, named it, and built a narrative the CEO and CRO could both deliver in their sleep.
B — Identity & system
New visual identity, full brand guidelines, sales deck system, and recruiting site — designed for enterprise, not academia.
C — Rollout
Phased internal launch, customer-facing relaunch, and an analyst briefing tour to seed the new positioning before the C round.
03
— And we transformed
Their business.
Atlas closed a $120M Series C with the new positioning baked into investor materials. Enterprise pipeline grew 71%. Inbound applications more than doubled — including hires they'd been chasing for over a year.
The brand finally caught up to the company.
— What we set out to do
- Reposition for enterprise and capital markets
- Develop a category-defining narrative
- Roll out new identity across sales and recruiting
04
— Here are
The results.
ROI
Repositioning credited in C-round investor materials.
Agency fees
$150k
Multiple
40x
Return (ROI)
$6M
Strategy $55k + Creative $95k = $150k. Return modeled on incremental enterprise pipeline attributed to the repositioning.
$120M
Series C raised post-rebrand
+71%
Enterprise pipeline
2.4x
Inbound recruit applications
9
Tier-1 analyst mentions
"They gave us the language our board, our customers, and our recruits all needed."
05
— And we're still
Working together.
Quarterly executive thought leadership, analyst relations program, and creative support for product launches and trade shows.
— You may have seen this work on
— More work
Start a project